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Pdf ebook for download The Matchmakers: The New Economics of Multisided Platforms in English

The Matchmakers: The New Economics of Multisided Platforms. David S. Evans, Richard Schmalensee

 

The Matchmakers: The New Economics of Multisided Platforms

 


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ISBN: 9781633691728 | 256 pages | 7 Mb

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  • The Matchmakers: The New Economics of Multisided Platforms
  • David S. Evans, Richard Schmalensee
  • Page: 256
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9781633691728
  • Publisher: Harvard Business Review Press
Download The Matchmakers: The New Economics of Multisided Platforms

 


Pdf ebook for download The Matchmakers: The New Economics of Multisided Platforms in English

 

Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

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Matchmakers: The New Economics of Multisided Platforms By David S. Evans, Richard Schmalensee PDF Matchmakers: The New Economics of Multisided Platforms By David S. Evans, Richard Schmalensee Epub Matchmakers: The New Economics of Multisided Platforms By David S. Evans, Richard Schmalensee Ebook Matchmakers: The New Economics of Multisided [Download] [epub]^^ Matchmakers: The New Economics of ...
Matchmakers: The New Economics of Multisided Platforms Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are Matchmakers: The New Economics of Multisided Platforms
Matchmakers: The New Economics of Multisided Platforms. Whether you're an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and "Matchmakers"--rich with stories from platform winners and losers--is the one book you'll need in order to navigate this appealing but confusing world. PDF⋙ Matchmakers: The New Economics of Multisided ...
Matchmakers: The New Economics of Multisided Platforms by David S. Evans, Richard Schmalensee PDF, ePub eBook D0wnl0ad Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. [PDF] Matchmakers: The New Economics Of Multisided Platforms
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Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Matchmakers: The New Economics of Multisided Platforms ...
Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. [Doc] The Matchmakers: The New Economics of Multisided ...
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The New Economics of Multisided Platforms Many of the most dynamic companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers.



 

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